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Another jersey for beer heads. This time it´s ice hockey team from the Czech Republic – HC Dukla Jihlava. The main partner is local industrial brewery Pivovar Jihlava which brews beer named Ježek (Hedgehog) which is famous for its not-so-good reputation. “At present, the brewery in Jihlava belongs to the Czech brewery group Pivovary Lobkowicz. In summer 2008, the brewery restored beer production according to the original recipes. Compared to its previous status,” they say that “the beer now has a full flavour and darker colour, and traditional floor malt produced in the Vysočina region is used. 11° Ježek beer is returning to its previous position – real brewed beer for a good price.”

HC Dukla Jihlava, founded in 1956, is an ice hockey team in the Czech Republic. It won the Czechoslovak Extraliga title 12 times: six consecutive championships beginning in 1967, then in 1974, four consecutive championships beginning in 1982, and again in 1991. As of 2006, HC Jihlava plays in the Czech 1. liga after being relegated from the Czech Extraliga in 2004-05.

The most notable players are Holik brothers or Dominik Hasek who had a year long stint during his army service here.